Nursery marketing focused on occupancy, not just enquiries.

More enquiries does not always mean more occupancy.

A campaign can look busy while the baby room remains half empty, Tuesdays stay quiet and managers lose good enquiries in the follow-up. TNB looks at capacity, visibility and conversion together rather than treating marketing as a separate activity.

Advertising spend, website rebuilds, photography, video, custom software and extensive design work are separate where relevant. Multi-site work is scoped before it begins. No VAT is charged. TNB is not VAT registered.

What should nursery marketing actually improve?

The right measure is not how often a post was seen. It is whether your marketing reaches families who need the sessions you can offer, helps them understand the nursery and makes it easy to move from first enquiry to registration.

Start with a simple view of the journey: which age groups and sessions have places, where relevant parents are searching, how quickly enquiries receive a useful response, how many families visit, and what happens after their tour. Only then decide whether a website change, local search improvement, follow-up system or campaign deserves the budget.

Nursery marketing questions owners ask

How do I increase occupancy at my nursery?

Look beyond the overall occupancy percentage. Identify the room, day, session and likely start date of each gap. Compare that with local demand and your enquiry-to-registration results. A targeted response is usually more useful than simply trying to generate more enquiries everywhere.

Do we need more nursery enquiries or better conversion?

Check how many appropriate enquiries turn into tours, offers and registrations, and whether families get timely, consistent follow-up. If enquiries are already coming in but few register, fix the journey before paying to attract more families.

Does The Nursery Business support nurseries throughout the UK?

Yes. TNB works with nursery owners and early years groups across the UK. Reviews and planning can be carried out remotely, with further work agreed around the location, scope and support required.

What does the initial Nursery Marketing Review cost?

The defined starting point is the £395 Nursery Marketing Review for one setting. It examines where visibility, enquiries or conversion may be limiting occupancy and provides a prioritised 90-day plan. Other marketing projects are priced separately and agreed in advance.

For a broader commercial problem involving staffing, cash, fees and management performance, see nursery business consultancy services rather than commissioning marketing activity in isolation.